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Cookie Policy

Last updated: 23 October 2026

At Moriarty, we believe the details matter. That includes how our website works and how we handle information about the people who visit it.

This Cookie Policy explains what cookies are, how we use them and the choices available to you.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

They help websites remember information, function correctly and understand how visitors interact with their pages.

Some cookies are essential to the operation of a website. Others help us measure performance, identify areas for improvement and understand how people experience our content.

We may also use similar technologies, such as browser storage and tracking scripts. For simplicity, we refer to these technologies collectively as cookies throughout this policy.

2. How We Use Cookies

We use cookies and similar technologies for two main purposes.

Essential functionality

These technologies support the basic operation, security and functionality of our website. They may also remember your cookie preferences.

Analytics and website improvement

These technologies help us understand how visitors find, navigate and interact with our website.

This information allows us to make informed decisions about its content, design, performance and usability.

We do not use analytics cookies unless you have given your consent.

3. Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google, to understand how our website is used.

Google Analytics can help us measure information such as the number of visitors, popular pages, traffic sources, navigation patterns, website interactions and general device or browser information.

Google Analytics uses cookies and other technologies to distinguish visits and generate usage statistics.

The information collected may be processed by Google in accordance with its own privacy practices.

You can learn more about Google's privacy practices at:

https://policies.google.com/privacy

4. Microsoft Clarity

We use Microsoft Clarity, a website analytics service provided by Microsoft, to better understand how visitors interact with our website.

Clarity helps us identify opportunities to improve usability and the overall visitor experience.

Its features include heatmaps, which show where visitors click, tap and scroll, and session recordings, which help us understand how people navigate individual pages.

It can also provide insights into potential usability difficulties, such as repeated clicks or unexpected navigation behaviour.

Session recordings are not intended to identify visitors personally. Microsoft Clarity includes privacy and masking features designed to limit the exposure of sensitive information.

However, interaction data and certain technical information may still be collected and processed.

You can learn more about Microsoft's privacy practices at:

https://privacy.microsoft.com/en-gb/privacystatement

5. Types of Cookies We Use

Strictly necessary cookies

These cookies support essential website functions, security and the storage of your cookie preferences.

They do not require consent where they are strictly necessary for the service you have requested.

Analytics cookies

Google Analytics uses cookies and similar technologies to help us measure website traffic, engagement and visitor behaviour.

These cookies allow us to understand which parts of the website are working well and where improvements may be needed.

Behavioural analytics cookies

Microsoft Clarity uses cookies and similar technologies to support heatmaps, session recordings and behavioural analysis.

These help us understand how visitors experience the website and identify opportunities to improve its usability.

We only activate non-essential analytics technologies when you have given your consent.

The exact cookies used and their duration may vary depending on the services and settings active on our website.

6. Your Cookie Choices

You are in control of whether we use non-essential cookies.

When you first visit our website, you will be given the opportunity to accept or reject non-essential cookies.

Essential cookies may remain active because they are necessary for the website to function correctly.

You can change or withdraw your consent at any time using the Cookie Settings link available on our website.

Withdrawing consent will prevent further use of the relevant non-essential cookies, although it may not automatically remove cookies already stored on your device.

7. Managing Cookies Through Your Browser

Most web browsers allow you to view, block or delete cookies through their settings.

You can usually configure your browser to reject some or all cookies, or to notify you when a website attempts to store them.

Please note that disabling essential cookies may affect how certain parts of our website function.

8. Third-Party Services

Some cookies and similar technologies used on our website are provided by third parties, including Google and Microsoft.

These providers may process information in accordance with their own privacy policies and applicable data protection laws.

Depending on the service and its configuration, information may be processed or transferred outside the United Kingdom.

Where required, we take appropriate steps to ensure that personal information is handled in accordance with applicable data protection requirements.

9. Changes to This Policy

We may update this Cookie Policy as our website evolves, new technologies are introduced or relevant legal requirements change.

The latest version will always be available on this page, together with the date it was last updated.

10. Contact

If you have questions about how we use cookies or handle information collected through our website, please contact us.

Moriarty
Moriarty Event Planning & Design Limited

hello@moriartyagency.com

For further information about how we handle personal data, please see our Privacy Policy.