Audemars Piguet, cast in concrete

Audemars Piguet

Monumental forms. Millimetre precision. For Audemars Piguet’s Shaping Materials, we transformed Old Sessions House into an exploration of material, scale and craftsmanship, first for press, then across a series of private client experiences.

The word RESONATE in large, light blue, blurred capital letters.

The creative began with a contrast.

Oversized concrete towers and sculptural forms were designed alongside bespoke watch displays, playing monumental scale against the intricate mechanics of the timepieces. The larger the environment became, the more precise the watches appeared.

Sculpted in Contrast

That tension continued across the tables. Flowers emerged from hard-edged concrete vessels. Raw architectural surfaces met candlelight. Natural forms sat against materials that felt solid, industrial and deliberately imperfect.

Where Concrete Meets the Delicate

For the client evenings, Michelin-starred chef Tom Brown created a restrained seafood menu that followed the same philosophy: exceptional ingredients, with very little standing in their way. Across four different guest groups, we shaped the experience around press, collectors and individual client journeys, while keeping the same creative thought at its centre. Built at scale to make you look closer.