Cartier red at the Tower of London

Bucherer x Cartier, Tower of London

The Crown Jewels. Cartier jewels. The White Tower turned red for Christmas. For Bucherer and Cartier, we transformed one of London’s most recognisable landmarks into an unmistakably Cartier world for a private Christmas experience.

The word RESONATE in large, light blue, blurred capital letters.

Jewels Before Dinner

The White Tower was washed in Cartier red. At the gates, Cartier bellboys stood alongside the Tower’s Yeoman Warders, bringing two very different traditions together from the moment guests arrived.

A Royal Spectacle

The evening began with a private viewing of the Crown Jewels. From one extraordinary collection to another, guests moved into a drinks reception where Cartier pieces were presented in illuminated showcases.

The Tower Had Never Looked So Red

Then, dinner within the historic walls of the Tower. Rich red florals and layers of Cartier colour brought warmth to the space, carrying the palette through every detail. At each place, a bespoke Cartier Christmas bauble waited to be taken home. Centuries of heritage. Two icons of jewellery. One very Cartier Christmas.