Range Rover, at the Mastery Market

Range Rover, Mastery Market

Four neighbourhoods. Four Editions. One very London market. To launch four Range Rover Editions inspired by Hoxton, Belgravia, Battersea and Westminster, we took an equally familiar piece of London and reimagined it through the Range Rover lens.

The word RESONATE in large, light blue, blurred capital letters.

The Market Comes Alive

The Mastery Market transformed Eccleston Yards into a contemporary interpretation of the traditional London marketplace. Bespoke stalls, awnings and signage created a world around the four vehicles, with each experience revealing something about their design, craftsmanship and connection to the city.

London, Reimagined

A Classic Range Rover became Café Nice. A newspaper stand turned the latest Range Rover stories into print. Live craft and material installations put the design process into guests’ hands, while an archive curated by Conran and Partners connected the Editions to British modernist design. At the flower market, four floral palettes captured the character of Hoxton, Belgravia, Battersea and Westminster. Bouquets were made for guests on the spot, then wrapped in bespoke Range Rover paper to take home.

A City, Wrapped to Take Away

Every detail belonged to the market, from aprons and coffee cups to newspapers, packaging and tote bags. Familiar London codes, reconsidered with Range Rover precision. Not just four Editions named after London. A piece of London built around them.