Range Rover, all roads to Centre Court

Range Rover, Wimbledon

Different guests. Different journeys. Every road leading to Wimbledon. For Wimbledon 2026, we created a series of individual Range Rover journeys for clients, media, talent, influencers and VVIP guests, each designed around how they wanted to experience the brand.

The word RESONATE in large, light blue, blurred capital letters.

Four Ways to Wimbledon

Some lasted four days. Others, a single afternoon. Guests moved between country estates and London hotels, JLR Classic and the SV Commissioning Suite, private vehicle reveals and drive experiences, spa treatments, dinners and moments created entirely around them. No two groups followed the same route.

Beyond Centre Court

What connected them was Range Rover. The vehicles became part of the experience rather than simply the transport, carrying guests between each chapter while personalised details travelled with them. A welcome note waiting in the car. A letter in the room. Named luggage. The next detail appearing exactly when it should. A refined British summer identity ran quietly throughout, with soft creams, natural tones and English meadow florals creating continuity without making every location look the same.

The Journey Was Part of the Game

Behind it all, our teams managed each journey individually, connecting concierge, transport, creative and production across multiple locations and programmes at once. Wimbledon was the destination. Everything before and after it was Range Rover.