Range Rover, Wimbledon Finals Week

Range Rover, Wimbledon

Six days. Four guest groups. One Range Rover summer in London. For Wimbledon Finals Week, we created a six-day programme that took Range Rover’s guests beyond the courts and across London.

The word RESONATE in large, light blue, blurred capital letters.

A Citywide Invitation

Clients, media, influencers and talent each experienced a different journey. The Whiteley Penthouse. Rooftop dinners at The Roof Gardens. Evenings at La Môme at The Berkeley. Sunset drinks overlooking the city from The Emory. Different audiences and different moments, connected by one Range Rover point of view.

Summer Without Limits

The Whiteley became a Range Rover house, designed for interviews, filming and hospitality, with the British Summer Time Collection styled throughout as though it had always belonged there. Elsewhere, the visual language shifted with the setting. Warm neutrals, rich textures and considered details were joined by greens and purples at The Roof Gardens.

All Roads Led to Summer

Across the city, personalised room drops, menus, collateral and guest details connected each experience, while our team managed multiple itineraries, venues and movements simultaneously behind the scenes. Six days of moving parts. The guests only noticed the summer.